Caterpillar Inc. has announced that it is partnering with Mike Rowe, the creator and star of the Discovery Channel’s Dirty Jobs and founder of mikeroweWORKS.com. With Mike’s dedication to the trades and Caterpillar’s commitment to its customers, the two have joined forces to highlight the important and essential work Caterpillar customers perform everyday.

Rowe will be spending time with Caterpillar customers and dealers to get a real world perspective on their jobs and how the two partner to be successful. These encounters will be featured on cat.com and at Cat Dealerships across the country and will be used to demonstrate the solutions that Cat Dealers provide their customers throughout the lifecycle of their equipment, highlighting their superior parts and service support.

You can read the rest of the article at OEM Off-Highway.

Thanks to CE Unbound for pointing out one of Mike’s next opportunities to address the importance of US manufacturing jobs.

Mike Rowe of “Dirty Jobs” fame is coming to town to do his dirtiest job yet – speaking out to members of Congress, staffers and the media about the importance of manufacturing to the health of our economy and American jobs. He’ll be introducing local workers from across the United States who depend on manufacturing to tell their stories of how they help make America.

Rowe has been an outspoken advocate of the trades and infrastructure in America, and his website, http://www.mikeroweworks.com/ provides information about America’s infrastructure, national and state resources as well as job listings. He’ll be speaking to the media in late September.

WHEN: Wednesday, September 29, 2010
8:30 a.m. Check-in and Breakfast
9:00 a.m. Announcement and
Media Q&A

WHERE: Reserve Officers Association
One Constitution Ave N.E.,
(2nd St & Constitution Ave N.E.)

WHAT: I Make America is a national grassroots effort to dramatically strengthen American manufacturing jobs right here in the U.S. to improve our economy and our country’s global competitiveness. Every day America’s manufacturing base – the backbone of a strong economy – keeps shrinking. Over the past 10 years, manufacturing in the U.S. has shed 5.5 million jobs, and unemployment in the manufacturing sector remains notably higher than the national average.

WHO: Mike Rowe, Host of Discovery Channel’s Emmy-nominated “Dirty Jobs”
Dennis Slater, president, Association of Equipment Manufacturers (AEM)

Equipment manufacturing community members who help make America CEOs of major American equipment manufacturers will also attend, including: James McCullough, President and CEO, CNH Construction Equipment Ron DeFeo, chairman and CEO, Terex Corp.
Duane Wilder, president of Liebherr Construction Equipment Co. I Make America is a campaign supported by the Association of Equipment Manufacturers and its more than 800 member companies around the world. A partner with AEM member, U.S.-based equipment manufacturer Caterpillar, Rowe is outspoken about his commitment to infrastructure.

I hate reading some news articles like this one. They can be really depressing at times, especially ones which point out truths some of us don’t want to admit about ourselves.

The Associated Press took a look at the job situation in the American southwest, particularly when it comes to farmers, and discovered that despite there being a lot of jobs available, Americans aren’t willing to do the manual labor. So much for the illegals taking all the jobs, right?

Benjamin Reynosa, who was picking ruby-colored grapes in 90-degree heat last week near Fowler, just south of Fresno, said he often is the only legal U.S. resident on seasonal crews. He said most people hear about the jobs through word of mouth or signs tacked outside rural stores, not the electronic registry.

“I’ve been working in agriculture for 22 years, and I can tell you there are very few gringos out here,” said Reynosa, 49, of Orange Cove, about 30 miles east of Fresno. “If people know English, they go to work in packinghouses or sit in an office.”

I don’t speak a syllable of Spanish, but I do just fine with English. Where do I sign up? My midwest location is clearly a problem for getting this job, but if I were willing to move, I’d have to have a job lined up.

The reasons for why most unemployed Americans aren’t being hired are many, but here are some of the problems as I see it.

1) How do I find an available job? The farmers and states have done a terrible job with getting the available jobs notices into the public. It seems to me the southwestern states ought to band together and make an exhaustive job database much like a Monster.com or Careerbuilder.com. If the only way to learn of a lot of these jobs is by going through the unemployment office of your city/county/state, the employer is limiting his/her talent pool substantially.

2) Farming is seasonal. One of the comforts of having a typical 9-5 job is it’s relatively safe. You know you’re probably going to have a job in a month. If you’re working a strawberry field, you’re going to be out of a job eventually.

3) California is expensive. This goes with my second point, in fact. Even if you get paid a reasonable wage for working strawberries, picking lettuce, etc, you’re going to need to find more work in order to live in California. I’m not sure how much farming work is available come late fall through the spring. I’m sure nothing compared to the need for workers in the summer.

4) Manual labor is difficult and many of us aren’t able/willing to do it. Some of us simply can’t do the sort of manual labor that is required of farming the vast fields. But an even higher number of us simply aren’t willing to leave an air conditioned building to break a sweat.

5) Unemployment benefits are much easier to obtain. Every few months you hear the fat cats in Washington are going to extend unemployment benefits. There are good reasons to do it, but you know darn well that there are quite a few people who could be working the fields, but they’d rather sit around the house and collect their government checks.

I know Mike Rowe ruffled a few feathers in the “Marble Maker” episode, where he was talking to the proprietor of Original Dirt Shirts. Mike mentioned a lot of people aren’t willing to work hard anymore. A few angry Dirty Jobs viewers wrote in criticizing Mike for his comments. But there’s no denying Mike’s claims. No one says no one is willing to work hard, but it’s obvious that a lot who can work hard simply choose not to.

Seeing ordinary men and women work hard and take pride in that work are just two of the many things I like most about Dirty Jobs.

Discovery put out a press release today to promote the return of Dirty Jobs. We now have a lot more information pertaining to what the new episodes will show Mike doing. We’ll be getting at least ten new episodes over the next couple of months. I don’t know about the rest of you, but I can’t wait!

In the first world premiere episode, Mike heads to Pilot Point, Texas to work at a ranch that harbors and breeds exotic animal species. He starts the day by cleaning the pen of ring-tailed lemurs, donning a helmet and thick leather gloves. Lemurs are very territorial and will attack anything or anyone who invades their space, and Mike quickly discovers the importance of protective gear. He then moves a porcupine into a small cage to determine its gender, potty trains baby kangaroos, and ends his day clipping the claws of a binturong (bearcat) – leaving Mike scarred and stained. For video clip, go to: http://dsc.discovery.com/videos/dirty-jobs-lick-it-up.html.

In other premiere episodes this fall, Mike will try his hand as a wetland warrior, sea lamprey exterminator, animal relocator, pinsetter mechanic, woolen mill operator and lightning rod installer, among various others, adding even more diversity to his eclectic resume.

discovery-dj1

Dirty Jobs returns to Discovery Channel on Tuesday, October 19th, 2010 at 9PM ET/PT.

Discovery Channel made some new photos available to the press recently. The show Dirty Jobs host Mike Rowe performing some of his newest jobs. They include onion farmer, date palm inseminator, and corn miller. Check out our new Dirty Jobs gallery below.

All-new episodes return October 19th at 9PM ET/PT on Discovery!

21671 Corn Miller. Deliverables.

21671 Corn Miller. Deliverables.

21671 Corn Miller. Deliverables.

21671 Corn Miller. Deliverables.

21671 Date Palm Inseminator. Deliverables.

Mike Rowe in Date Palm Inseminator episode.

Mike Rowe in Onion Farmer episode.

Mike Rowe in Onion Farmer episode.

Mike Rowe in Onion Farmer episode.

Mike Rowe in Onion Farmer episode.

Mike Rowe in Onion Farmer episode.

With Labor Day weekend finally upon us, I couldn’t be happier. It’s nice to have a slightly longer weekend now and then. Here in the Midwest, it’s cooled down considerably, allowing us to enjoy being outside without being pestered by mosquitoes and sweating profusely. Those are the two things I hate most about some summer days.

In Mike Rowe-related news, Mike put up a video, along with an audio podcast this weekend. They deal with what got him to start MikeRoweWorks.com. The podcast was great in my opinion. Discovery should get him to do a Dirty Jobs book, offering further detail into some of the more memorable dirty jobs he performed. The detail in which he talked about the cactus job was amazing.

I don’t know about the rest of you, but I’m glad Mike has been able to line up new opportunities for himself. In addition to several familiar marketing opportunities we’ve all seen from Mike, Mike has agreed with Lee Jean to help promote their blue jean products.

Mike is specifically promoting the “Lee Select” line of jeans. At about $42 a pair, they’re not the cheapest, but they’re also not the expensive designer jean. I’ve already noticed Mike in several Lee commercials on television and I’ve also seen him featured in a few magazine ads.

You can see one of the television ads they’re running below:

You should also check out ShopPhobia.com, a site Lee Jeans has launched with Mike Rowe to help men feel more comfortable with the idea of shopping. The site is both humorous and informative.