I don’t know about the rest of you, but I’m glad Mike has been able to line up new opportunities for himself. In addition to several familiar marketing opportunities we’ve all seen from Mike, Mike has agreed with Lee Jean to help promote their blue jean products.

Mike is specifically promoting the “Lee Select” line of jeans. At about $42 a pair, they’re not the cheapest, but they’re also not the expensive designer jean. I’ve already noticed Mike in several Lee commercials on television and I’ve also seen him featured in a few magazine ads.

You can see one of the television ads they’re running below:

You should also check out ShopPhobia.com, a site Lee Jeans has launched with Mike Rowe to help men feel more comfortable with the idea of shopping. The site is both humorous and informative.